3 SEO Success Factors for 2014

I recently came upon one of my old articles, "SEO Factors for 2011". I chuckled to myself, not only about how some of the details were actually still relevant but also how many seemed so elementary compared to today's search environment.

Yes, we still need to worry about the possession of "natural-looking" link profiles and how we feed our data to the engines. Those items will always be of consideration. 

However, the nostalgic review of my piece had me thinking about what factors we need to consider for successful SEO as online marketers in 2014. 

Social, Local & Mobile

We've spent the last handful of years practicing and preaching the importance of being in social, mobile, and local. This mindset was proactive. It allowed us to not solely focus on keywords and search results, but how these elements were going to change the search results our users saw as well as our user's experience.

While we walked down this road, at first it felt as if we were making strides to build silos of these efforts. Soon we saw the convergence of local and social sites molding into Google local results (e.g., Yelp reviews in Google local listings). We've also seen the fast paced growth of mobile and how localization of results has brought a more relevant delivery of results in this arena. 

Search in 2013

This year has brought upon a lot for us to understand as marketers. As we close out 2013 algorithmic intelligence is changing faster than ever, at least in my opinion.

The buzz of 2013 and even more so the last few months has been upon the advancements of the Knowledge Graph, Local Carousel, Google Now, Hummingbird, and the great secure search/"(not provided)" change.

That's not even to mention Penguin and Panda, but those changes are more about what you may have done wrong in the past. We're here to talk about the future. 

The Future of SEO

While the "(not provided)" announcement was a smack in the face to SEO professionals, hopefully it has helped you to realize that our intentions shouldn't be so focused so solely or intently on ranking a keyword in search results. 

After watching what Google has been doing over the last year or so, where do keywords tie into the above-mentioned rollout features? They each in some way or another tie into local, mobile, or social.

• Will keywords help you with the Local Carousel? No, proximity and review generation will. 
• How will Google Now propel your keyword strategy? It won't, but social efforts will. 
• Do you think that Google will give you a Knowledge Graph box for a keyword and link to your site? If so, you're dreaming. 

Add in the Hummingbird update, and all of these changes tell us that Google is moving closer to bringing everything together through the tie-ins of localization and semantic improvements for conversational search, which is popular on mobile. 

SEO Isn't Dead, It's Converging

SEO at its core will never be dead. All of the on-site needs of yesteryear will remain important in 2014. All of the newer processes of creating informational, enticing, and insightful content for link building and social digestion are still the hot topic now and will be heading into the future.

My point is that we need to watch the converging of our old silos into the new SERP display. SEO has taken on a converging role with other mediums which impact SERP display.

For example, you've created optimized local listings for your local business, but know that the display weighs even more heavily on reviews, have you done your job at local-social integration.

Do you want to display your social activity in SERPs?

2014 Will Still be Big for SEO

Sites must be crawled efficiently, content must be targeted, and yes we still want to rank where desired. The focus as we move down the road is more so on what vehicles we use off-site to help drive traffic to our sites.

How we use the previous discussed pillars alongside their continual convergence by Google will determine how successful your online marketing strategy will become.

Quick takeaways: 

• Don't build a local listing. Allow your audience to help you build a local presence. 
• Don't build a brand. Build a community, a socialized brand, one that can keep your audience in tune with you in real-time. 
• Don't just optimize a site. Optimize an experience for those that are mobile and content hungry. 

Article Source: http://searchenginewatch.com/article/2300260/3-SEO-Success-Factors-for-2014

How a SEO Expert Advisor Can Help Your Website

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A professional SEO consultant should aware you that two totally individual optimizations occur with a website. Effectively optimizing starts with a website. Excellent SEO off web page is the second procedure that needs to occur for your website. Allowing an experienced SEO service complete a valuable on web page marketing can be the distinction of being rated extremely on google and fighting for a higher position. On a new website, it is a smart concept to get an experienced SEO company perform with a website designer. Finishing a market and keyword and key phrase research is smart prior to any website being built. This step is critical and could be the distinction in getting visitors or getting nothing. When you structure your website properly by using an experienced SEO consultant you will be able to see faster and more immediate outcomes.

Getting your website live is excellent but now the hard work comes into play. A professional SEO company is almost like a web designer in which your website is on a island all by itself with no streets and connects for clients to come to it. If you build more hyperlinks away from your website, you begin to build streets returning to your website. Sleek and stable developing of hyperlinks is the right and correct SEO way to help any website. In order to be a successful in off web page marketing, you really need to be an excellent marketer in the online world. Many failed internet marketers have to pay to get visitors and stay in business. Expert SEO experts understand how to build a link properly and know what top google expect from them to be rated extremely.

A professional SEO consultant can get the visitors you desire, but what you really want on the internet is site visitors. With all the assures that are promoted today, can your website handle a drawback if the SEO person you cannot deliver? Check with your SEO company about their marketing road map and what they think about enough time frame needed to see developments for your website. A regular time period of 3 to 6 months for regular google look for for your website is a regular incident. This is just for google look for. Having a solid professional SEO consultant can help you begin getting visitors or visitors to your website even before you even begin position high on google.

Local SEO Services to Market Your local business

For the past couple of months, I was struggling to obtain my restaurant business in Denver, Colorado on the initial web pages of Google Places, Yahoo Citizen and Bing. I called an expert SEO business supplying regional Search Engine Optimization solutions.

Local Listing Sites: Neighborhood SEO makes use of local listing websites (e.g. Yellow Pages, Yahoo, Google, Bing etc) that target local/geo targeted terms, for enhancing regional search results page. The Search Engine Optimization Company gave techniques that assisted improve the rank of my regional company list on these websites. Now, when a person searches for Denver-specific data relating to my business, the information on my company that is kept on all these sites appears as a leading search results page.
With enhanced online visibility, I discover that more neighborhood consumers have started to see my web site, which is functioning to market my brand. My company made sure to select just regional listing websites licensed by Google for marketing my local business.

Back linking: Community Search Engine Optimization company include creating incoming associated with a business website. In keeping with Google's newest Penguin update, my Search Engine Optimization service provider made sure to construct back links to my site from reputable web sites with material appropriate to my company. Because the search engines identify keywords on the basis of the back links, I realized that relevance was critical. Another substantial aspect is link speed or the speed at which back links are created. The SEO team constructed back links gradually and systematically, as any type of abnormal speed can make Google look at my hyperlinks as spam. In addition, they also utilized tactics such as social bookmarking, short article and online forum submissions and other off-page tasks. Keyword variations, branded content, and various other techniques were used to enhance outcomes.

Social Media Promotion: My provider likewise made use of efficient social media optimization techniques to drive my target viewers to my site. They constructed my company profile on preferred social networking sites such as Facebook, Twitter, Google+ and additional and created articles in them which helped draw local clients to my site. They spread the posts via 'Share' or 'Like' buttons. As online search engine, particularly Google, show search results from social media sites (Facebook, Google+, Twitter, and much more) these profiles are additionally aiding to drive additional natural quality traffic to my site. The Search Engine Optimization group additionally promoted my business by making videos and pictures of my restaurant and sharing them with YouTube and Pinterest.

Social Media marketing includes the optimum utilization of advertising and marketing possibility with the attributes (paid marketing facility, contests, company web pages in the case of Google+, and a lot more) in social reviews sites. In my experience, concentrating on a specific social networks site for advertising objectives (Facebook Marketing, Twitter Marketing) is the best method to promote your company online.
Online Marketing: The SEO group offered my company with PPC marketing services, likewise known as geo-targeted PPC. The marketing was concentrated on the Denver location, which resulted in more local consumers visiting my internet site.

The local SEO services given by the SEO firm help attract the focus of even more local consumers to my website and aided in the online promotion of my dining establishment - something which I definitely could not have actually attained on my very own.

For the previous couple of months, I was struggling to get my bistro business in Denver, Colorado on the initial pages of Google Places, Yahoo Local and Bing. Local List Websites: Local Search Engine Optimization makes usage of local list sites (e.g. Yellow Pages, Yahoo, Google, Bing etc) that target local/geo targeted terms, for maximizing community search results. The Search Engine Optimization Firm offered strategies that helped raise the rank of my neighborhood business list on these websites. Back connecting: Local Search Engine Optimization services consist of creating incoming web links to a business website. They developed my business profile on well-liked social networking sites such as Facebook, Twitter, Google+ and even more and produced articles in them which helped draw community customers to my web site.